Endless Possibilities
Monetizing the future
With such an exciting premise, the avatar can be used as a character by brands to create stories and possiblities around their products.
THE BRIEF
We were asked to combine the power of AR and social media to enable users to create their own digital Avatars and place them in unique exciting contexts.
THE OUTCOME
Simple. Approachable. Human
In 2015 when Augray approached us, AR was an untamed beast (still is, to be honest). We created an experience that felt comfortable & human, making the user connect & share better.
DESIGN THINKING
Product Innovation
An innovative AR platform that goes beyond the realm of contemporary design.
User Experience
Higher user stickiness
Extended reality (XR) platform keeping users engrossed and entertained.
Design Thinking
Innovative digital avatar
That can be placed in countless exciting and vivid scenarios.
User Interface
Expanded experience
Deeply immersive AR/XR interfaces that redefine AR experience
For us the biggest challenge was the onboarding, in which we had to guide the user to create a digital avatar. Back then this was very new, and it was critical to get it absolutely right.
Ajith
UI Designer @NetbramhaBe Anywhere, Be Everywhere.
Once you are done creating your avatar, you can place it anywhere you want and capture those moments right from the app.
Fine-tuned avatar customizations
Make your avatar as real as you want to
Be the best version of you
With endless customisations, you can fine tune your avatar endlessly. Don't like the hair? No worries. Want to tweak the eyes? Done!
AR with a touch of magic
Augray gives your imagination the wings it always craved for. Now connect and engage with a world as never before. Striking colors and interfaces that unleash the best of the virtual world.
Devil is in the details
