AR mobile app design netbramha
THE BRIEF

We were asked to combine the power of AR and social media to enable users to create their own digital Avatars and place them in unique exciting contexts.

THE OUTCOME

Simple. Approachable. Human

In 2015 when Augray approached us, AR was an untamed beast (still is, to be honest). We created an experience that felt comfortable & human, making the user connect & share better.

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DESIGN THINKING

Product Innovation

An innovative AR platform that goes beyond the realm of contemporary design.

User Experience

Higher user stickiness

Extended reality (XR) platform keeping users engrossed and entertained.

Design Thinking

Innovative digital avatar

That can be placed in countless exciting and vivid scenarios.

User Interface

Expanded experience

Deeply immersive AR/XR interfaces that redefine AR experience

Simple. Approachable. Exciting.

  • 01 The magic of XR
  • 02 What’s your avatar?
  • 03 Make lasting memories

For us the biggest challenge was the onboarding, in which we had to guide the user to create a digital avatar. Back then this was very new, and it was critical to get it absolutely right.

Ajith

UI Designer @Netbramha

Be Anywhere, Be Everywhere.

Once you are done creating your avatar, you can place it anywhere you want and capture those moments right from the app.

Fine-tuned avatar customizations
Augray app digital avatar
Make your avatar as real as you want to

Be the best version of you

With endless customisations, you can fine tune your avatar endlessly. Don't like the hair? No worries. Want to tweak the eyes? Done!

Augray app AR/XR design UI UX

Endless Possibilities

Design AR mobile app interface

Monetizing the future

With such an exciting premise, the avatar can be used as a character by brands to create stories and possiblities around their products.

AR with a touch of magic

Augray gives your imagination the wings it always craved for. Now connect and engage with a world as never before. Striking colors and interfaces that unleash the best of the virtual world.

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