Careers

Content Strategist

2-3 years of experience | Bangalore

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Description

We are looking for a Content Strategist to join our team. The ideal candidate will be responsible for developing and executing a comprehensive content strategy to drive brand awareness, engagement, and lead generation. This role will focus on creating high-quality, targeted content for various channels, including social media, blogs, SEO, and personal branding. Key skills needed here are copywriting, SEO knowledge, & Social media algorithms.

Role & Responsibilities

  • Develop and publish ICP (Ideal Customer Profile) focused social media posts across LinkedIn, Instagram, Youtube etc
  • Engage with the target audience on social media platforms to build brand presence.
  • Write and publish design-focused blogs per month.
  • Create blogs & website content targeting specific geographies to enhance regional reach.
  • Optimize the website keyword strategy.
  • Work on enhancing personal branding visibility & presence of leadership team
  • Ensure consistent and professional representation across all personal branding platforms.
  • Research and prepare submissions for relevant awards.
  • Identify and secure opportunities for design conferences, podcast appearances, and speaking engagements.
  • Create and streamline content for podcasts to engage and inform the target audience.
  • Plan and execute Google Ads and LinkedIn Ads campaigns to support content distribution and lead generation.
  • Excel in copywriting for social media, website copy, & copywriting for other digital platforms
  • Drive impact created by Marketing function on overall lead generation, branding, social media reach & more.

Must have Skills

  • Proven track record of developing and executing successful content strategies.
  • Strong understanding of SEO, social media marketing, and digital advertising.
  • Excellent copywriting, editing, and communication skills.
  • Ability to manage multiple projects and meet tight deadlines.
  • Experience with content management systems (CMS) and analytics tools.
  • Creative thinker with a passion for storytelling and innovation.

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