Marketing Lead

5+ years experience in Digital Marketing | Bangalore

Masters in Marketing/Communications/Public Relations/Business Management

Description

As a Marketing Lead, you will be responsible for leading the coordinated flow of information
and communication and disseminating it according to the overall marketing plan/strategy: content, media, web copy, website updates, internal communication, blog, case study, and whitepapers. They will also be in charge of developing and maintaining a comprehensive marketing strategy that defines how different digital marketing techniques will be applied to increase visibility and traffic across all of NetBramha’s channels.

Role & Responsibilities

• Lead & manage the marketing function of the studio end-to-end from planning to execution for quality lead generation
• Manage and refine our social media channels with content marketing and inbound marketing.
• Consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts and by generating new quality leads.
• Continually review changes to the market, and use tools to measure & iterate so that results are predictable and sustainable
• Report directly to the CEO and rally along to execute the brand vision.
• KPIs will be around # of qualified leads, site traffic, awards won, lead to conversion ratios, content quality, ranking on platforms like Clutch, etc.

Must have Skills

• Excellent leadership, communication, and decision-making skills
• Experience with digital marketing, content marketing, and social media marketing
• Able to set and achieve targets as well as do not shy from achieving given targets
• Self Motivated and committed to perform
• Ability to track, measure, and iterate based on results