ADDVERB/ ENTERPRISE / WEB DESIGN
Illustrations & Icons
Motion & Microinteractions
With different funnels designed to convert leads and a unique way of showcasing Addverb’s services the redesigned website smashed the goals it set out to achieve.
Designed to convert leads by informing not overwhelming
A newly designed flow that allows user to see solutions for their warehouse automation issues
Dark theme. Fresh line illustrations. Beautiful type. What could go wrong?
The website was completely responsive while maintaining the same appeal
We capitalized on the existing mental models of users, to create a flow that helps them see personalized solutions. The user can select an industry, answer a few questions, and see products and solutions that work for them.
For a layman the way robots worked is mostly a mystery. To reveal how it works, we built detailed product pages for each of their products and created a series of interactions. Users can see the different use cases for the robots as well as see them in action.
All interactions and designs behave a bit differently on mobile. For touch-based devices, we created some unique custom solutions.
With vibrant colours, a tone of voice that is witty and simple yet elegant typeface, EmaarOne was the perfect mixture of sass and premium. Keeping with the same tone we created a setof custom illustrations that were informative, engaging but more importantly bought a smileto faces.
With the dark theme used for the product along with the clear and easy to read typeface we created an experience that made the Addverb website much more engaging.