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AUGRAY / AUGMENTED REALITY / MOBILE

Smart messaging & brand activation ecosystem using breathtaking AR platform

RESEARCH

Stakeholders workshops

Qualitative research

STRATEGY

Design thinking

Product Roadmap

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DESIGN 

User Experience

User Interface

Illustrations & Icons

Motion & Microinteractions

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Augray
RESEARCH

Stakeholders workshops

Qualitative research

STRATEGY

Design thinking

Product Roadmap

‍

DESIGN 

User Experience

User Interface

Illustrations & Icons

Motion & Microinteractions

‍

‍

The OUTCOME

Simple.

Approachable.

Human

In 2015 when Augray approached us, AR was an untamed beast (still is, to be honest). We created an experience that felt comfortable & human, making the user connect & share better.

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DESIGN THINKING

Product Innovation

An innovative AR platform that goes beyond the realm of contemporary design.

USER EXPERIENCE

Higher user stickiness

Extended reality (XR) platform keeping users engrossed and entertained.

DESIGN THINKING

Innovative digital avatar

That can be placed in countless exciting and vivid scenarios.

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USER INTERFACE

Expanded experience

Deeply immersive AR/XR interfaces that redefine AR experience

Enabling strong wins for the agent

  • Private cloud storage
  • Growth tracking
  • Inventory management
Private cloud storage
Growth tracking
Inventory management

Eyes on the road - A distraction-free navigation app

  • Optimized for safe riding
  • Bite-sized information
  • Green biking
  • Real-time edits
Optimized for safe riding
Bite-sized information
Green biking
Real-time edits

Convenience is the key

  • Clear navigation
  • Playful interface
  • Seamless ticket experience
Clear navigation
Playful interface
Seamless ticket experience

Responsible & responsive at the same time

  • Clear, readable type.
  • Varied layouts for visual breaks
  • Responsive and organized
Clear, readable type.
Varied layouts for visual breaks
Responsive and organized

Simple. Approachable. Exciting.

  • The magic of XR
  • What’s your avatar?
  • Make lasting memories
The magic of XR
What’s your avatar?
Make lasting memories

What went into creating the story?

  • Powerful use of metaphors
  • Challenges to keep the user engaged
  • Triumph in the end
Powerful use of metaphors
Challenges to keep the user engaged
Triumph in the end
,,

For us the biggest challenge was the onboarding, in which we had to guide the user to create a digital avatar. Back then this was very new, and it was critical to get it absolutely right.

Ajith

UI Designer @Netbramha


Be Anywhere, Be Everywhere.

Once you are done creating your avatar, you can place it anywhere you want and capture those moments right from the app.

augray-feature
Augray
Fine-tuned avatar customizations
Make your avatar as real as you want to

Be the best version of you

With endless customizations, you can fine tune your avatar endlessly. Don't like the hair? No worries. Want to tweak the eyes? Done!

Augray

Endless Possibilities

Monetizing the future

With such an exciting premise, the avatar can be used as a character by brands to create stories and possibilities around their products.

Making real estate fun

With vibrant colours, a tone of voice that is witty and simple yet elegant typeface, EmaarOne was the perfect mixture of sass and premium. Keeping with the same tone we created a setof custom illustrations that were informative, engaging but more importantly bought a smileto faces.

Augray

# 00ACF0

Blue Skies

Step 1 to make boring ~ interesting.

Augray

Simple and elegant fonts for a likewise product

Easy to read text with a friendly note.

Simple and elegant fonts for a likewise product

Easy to read text with a friendly note.

AR with a touch of magic

Augray gives your imagination the wings it always craved for. Now connect and engage with a world as never before. Striking colors and interfaces that unleash the best of the virtual world.

Cyber Pink

To add a pinch of awe and wonder.

Beautiful. Bold. The Future

Illustrations with a touch of the future in them

Behind the scenes

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Other case studies

Mswipe

Mswipe - MOBILE APP

Simplifying payments for over 2 lakh merchants across India.

TVS

TVS - CLUSTER APP

Biking navigation reimagined with uninterrupted smartphone connect & zero distractions.