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EMAAR / REAL ESTATE / MOBILE APP

Digital transformation with one-app that manages properties worth over $1 bn.

RESEARCH

Focus Groups

1 on 1 Interview

STRATEGY

Product Roadmap

Service Design

DESIGN

User Experience

Product Design

Motion & Microinteraction

Illustrations & Iconography

RESEARCH

Focus Groups

1 on 1 Interview

STRATEGY

Product Roadmap

Service Design

DESIGN

User Experience

Product Design

Motion & Microinteraction

Illustrations & Iconography

The OUTCOME

Creating a scalable & modular design language

To bring the functionalities of multiple apps into one, a design language was created which worked across all scenarios.

STRATEGY

New way of raising service requests

Using voice to raise a service request to align ourselves with the way people communicate.

DESIGN THINKING

5 apps to 1

Combined the functionalities of multiple apps into a one stop shop

SERVICE DESIGN

Digitizing at scale

Multiple services made fully digital to increase user convenience

USER EXPERIENCE

Seamless payments

A redesigned payment process from the ground up, prioritizing transparency and convenience

Enabling strong wins for the agent

  • Private cloud storage
  • Growth tracking
  • Inventory management
Private cloud storage
Growth tracking
Inventory management

Eyes on the road - A distraction-free navigation app

  • Optimized for safe riding
  • Bite-sized information
  • Green biking
  • Real-time edits
Optimized for safe riding
Bite-sized information
Green biking
Real-time edits

Convenience is the key

  • Clear navigation
  • Playful interface
  • Seamless ticket experience
Clear navigation
Playful interface
Seamless ticket experience

Responsible & responsive at the same time

  • Clear, readable type.
  • Varied layouts for visual breaks
  • Responsive and organized
Clear, readable type.
Varied layouts for visual breaks
Responsive and organized

Simple. Approachable. Exciting.

  • The magic of XR
  • What’s your avatar?
  • Make lasting memories
The magic of XR
What’s your avatar?
Make lasting memories

What went into creating the story?

  • Powerful use of metaphors
  • Challenges to keep the user engaged
  • Triumph in the end
Powerful use of metaphors
Challenges to keep the user engaged
Triumph in the end
,,

The move-in experience was a multi-step disconnected process for Emaar. We spoke to people, aligned departments and created a new experience that was fully digital.

Aniket Kumar

Sr UX Designer @Netbramha

Raising service requests - with voice

We aligned ourselves with the way people communicate and created a completely new way of raising service requests

Emaar
Pay amount at your convenience
Transparent & clear communication

Solving the biggest pain point - Payments

Emaar’s biggest problem was outstanding payments. Most customers were not given proper communication on pending payments, nor did they have an easy way to pay.

Witness the magic

You got to move-in, move-in

A first of its kind handover process was created to make what was a tedious task involving multiple physical visits into a seamless, digital and enjoyable experience.

Making real estate fun

With vibrant colours, a tone of voice that is witty and simple yet elegant typeface, EmaarOne was the perfect mixture of sass and premium. Keeping with the same tone we created a setof custom illustrations that were informative, engaging but more importantly bought a smileto faces.

Making real estate fun

With vibrant colours, a tone of voice that is witty and simple yet elegant typeface, Emaar One was the perfect mixture of sass and premium. Keeping with the same tone we created a set of custom illustrations that were informative, engaging but more importantly bought a smile to faces.


Behind the scenes

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