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GOOGLE / MOBILE APP / HYBRID

Enabling cricket skill tests virtually using AI & gamification.

STRATEGY

Design thinking

Product Roadmap

DESIGN

User Experience

User Interface

Illustrations & Icons

FRONT END DEVELOPEMENT

HTML

CSS

Posenet

STRATEGY

Design thinking

Product Roadmap

DESIGN

User Experience

User Interface

Illustrations & Icons

FRONT END DEVELOPEMENT

HTML

CSS

Posenet

The OUTCOME

A memorable experience which debuted during IPL

The AI trainer was set up in specific halls in stadiums around India where people could stand in front of the camera and play their favourite shots with the crowd cheering them on.

DESIGN THINKING

No learning curve

Encouraging people to learn while using the trainer reduced the learning curve drastically

FRONT END DEVELOPMENT

Technology that wows

Proprietary tech that tracks the position of the user to deliver accurate results each time

USER INTERFACE

Enjoyable and engaging

A design language which could be adapted to any new feature

MOTION & MICROINTERACTIONS

A true “stadium” experience

With engaging motion and great sound design, the user can truly feel the tension & excitement of a stadium.

Enabling strong wins for the agent

  • Private cloud storage
  • Growth tracking
  • Inventory management
Private cloud storage
Growth tracking
Inventory management

Eyes on the road - A distraction-free navigation app

  • Optimized for safe riding
  • Bite-sized information
  • Green biking
  • Real-time edits
Optimized for safe riding
Bite-sized information
Green biking
Real-time edits

Convenience is the key

  • Clear navigation
  • Playful interface
  • Seamless ticket experience
Clear navigation
Playful interface
Seamless ticket experience

Responsible & responsive at the same time

  • Clear, readable type.
  • Varied layouts for visual breaks
  • Responsive and organized
Clear, readable type.
Varied layouts for visual breaks
Responsive and organized

Simple. Approachable. Exciting.

  • The magic of XR
  • What’s your avatar?
  • Make lasting memories
The magic of XR
What’s your avatar?
Make lasting memories

What went into creating the story?

  • Powerful use of metaphors
  • Challenges to keep the user engaged
  • Triumph in the end
Powerful use of metaphors
Challenges to keep the user engaged
Triumph in the end
,,

The key was to think of the entire experience. We had to educate the user while making sure they enjoy themselves & code this well.

Vijay Kumar

UI Developer @Netbramha

Learn on the go

Expecting huge queues of people to try the novel AI Trainer. We drastically reduced the learning curve by allowing each user 2 practice shots before the ultimate test.

Colorful gradient backgrounds to add vibrancy
A comparative view to encourage replay

Are you good enough?

Once the final shot is done the user gets his score, which tells him how accurately he could play the shot.

The final shot!

Do you have nerves of steel?

After 2 practice shots it’s time to test your skills. No excuses. No retakes. It’s the final shot.

Making real estate fun

With vibrant colours, a tone of voice that is witty and simple yet elegant typeface, EmaarOne was the perfect mixture of sass and premium. Keeping with the same tone we created a setof custom illustrations that were informative, engaging but more importantly bought a smileto faces.

Vibrant & Engaging

With bright neon lights and a vibrant colour palette we created an experience that is exciting.



Behind the scenes

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