INFOSYS / ENTERPRISE / WEB DESIGN
Design thinking
Storytelling
User Experience
User Interface
llustrations & Icons
Motion & Microinteractions
Design thinking
Storytelling
User Experience
User Interface
llustrations & Icons
Motion & Microinteractions
Storytelling through vivid illustrations & seamless animations led to a massive increase in downloads of the report for Infosys.
Created a unique storyline on types of enterprises imagined as different types of sailors.
Use of relatable icons and illustrations enabled higher user outreach.
Use of ships, oceans, & sailing as metaphors led to higher user engagement.
Innovative use of icons and illustrations helped garner higher lead numbers.
UI Designer @Netbramha
The Infosys report classified CEOs into 3 types - the visionary, the explorer and the watcher. Our story mimicked the reports findings showcasing how the visionary was the most successful in reaching the digital horizon.
For a website like this the illustrations were the central element. We used a mix of 2D and realism to create illustrations that left a lasting impact.
We created scenes which worked equally well on desktop as well as mobile, to provide a seamless and engaging experience.
We stuck to the brand colors while experimenting with bold fonts for the headlines. The tone of voice throughout the story was straightforward & formal, keeping the tone of the report in mind. A great example of how to use constraints as an advantage.
