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PRAJAVANI / RESPONSIVE WEBSITE / DIGITAL NEWS

Making vernacular news available to millions of online users through responsive website design.

STRATEGY

Design thinking

Product Roadmap

DESIGN

User Experience

User Interface

Illustrations & Icons

Motion & Microinteractions

STRATEGY

Design thinking

Product Roadmap

DESIGN

User Experience

User Interface

Illustrations & Icons

Motion & Microinteractions

The OUTCOME

News delivered at lightning speed

By taking Prajavani from print format to mobile screens, we fast-tracked the speed at which Prajavani reported the news to its readers.

USER EXPERIENCE

Design for comfort

Build a structure that blends with common mobile interfaces.

USER INTERFACE

Easy navigation

Simple and straightforward navigation enhancing ease of use.

DESIGN THINKING

Unobtrusive ads

Uninterrupted reading made possible by simple & unobtrusive ad placement.

USER EXPERIENCE

Optimal reading experience

Diligent use of white space creates a relaxed reading ambiance.

Enabling strong wins for the agent

  • Private cloud storage
  • Growth tracking
  • Inventory management
Private cloud storage
Growth tracking
Inventory management

Eyes on the road - A distraction-free navigation app

  • Optimized for safe riding
  • Bite-sized information
  • Green biking
  • Real-time edits
Optimized for safe riding
Bite-sized information
Green biking
Real-time edits

Convenience is the key

  • Clear navigation
  • Playful interface
  • Seamless ticket experience
Clear navigation
Playful interface
Seamless ticket experience

Responsible & responsive at the same time

  • Clear, readable type.
  • Varied layouts for visual breaks
  • Responsive and organized
Clear, readable type.
Varied layouts for visual breaks
Responsive and organized

Simple. Approachable. Exciting.

  • The magic of XR
  • What’s your avatar?
  • Make lasting memories
The magic of XR
What’s your avatar?
Make lasting memories

What went into creating the story?

  • Powerful use of metaphors
  • Challenges to keep the user engaged
  • Triumph in the end
Powerful use of metaphors
Challenges to keep the user engaged
Triumph in the end
,,

What we really aimed at was not just bringing Prajavani from print to screen but also keep users engaged, informed, and delighted.

Raaz Das

Sr UI Designer @NetBramha

Driving up revenue

The key to placing ads is to make them as unobtrusive as possible to the user. We analyzed how a user scans a webpage and plugged in the ads accordingly.

End-to-end digital transformation

Optimal font size for easy readability
Breaking monotony with varied layouts

Importance of #ffffff space

We experimented with various grids and layouts to come up with the perfect amount of spacing to let the content breathe and enhance usability.

Focus on tier 2 cities

Online news app interface design

Designing for the masses

With simple and easy-to-follow navigation patterns, a clear information hierarchy, and a clutter-free visual design we wanted the new Prajavani site to be focused on one goal - bringing the news to the masses

Making real estate fun

With vibrant colours, a tone of voice that is witty and simple yet elegant typeface, EmaarOne was the perfect mixture of sass and premium. Keeping with the same tone we created a setof custom illustrations that were informative, engaging but more importantly bought a smileto faces.

Keeping Karnataka close to heart

Every design aspect was carefully selected to represent the essence of Karnataka. Right from illustrations that depict the local culture to colours that project it’s grandeur.

Behind the scenes

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