PRAJAVANI / RESPONSIVE WEBSITE / DIGITAL NEWS
Illustrations & Icons
Motion & Microinteractions
By taking Prajavani from print format to mobile screens, we fast-tracked the speed at which Prajavani reported the news to its readers.
Build a structure that blends with common mobile interfaces.
Simple and straightforward navigation enhancing ease of use.
Uninterrupted reading made possible by simple & unobtrusive ad placement.
Diligent use of white space creates a relaxed reading ambiance.
The key to placing ads is to make them as unobtrusive as possible to the user. We analyzed how a user scans a webpage and plugged in the ads accordingly.
We experimented with various grids and layouts to come up with the perfect amount of spacing to let the content breathe and enhance usability.
With simple and easy-to-follow navigation patterns, a clear information hierarchy, and a clutter-free visual design we wanted the new Prajavani site to be focused on one goal - bringing the news to the masses
With vibrant colours, a tone of voice that is witty and simple yet elegant typeface, EmaarOne was the perfect mixture of sass and premium. Keeping with the same tone we created a setof custom illustrations that were informative, engaging but more importantly bought a smileto faces.
Every design aspect was carefully selected to represent the essence of Karnataka. Right from illustrations that depict the local culture to colours that project it’s grandeur.