Part 5 of 6 – Augmented and Virtual Experiences Create Real Connections

Nikila Kothari

Ecommerce stores has made life and shopping experience fun as well as convenient for the masses, considering their hectic professional lifestyle and time constraints. People love immersive experiences and want to get the feel and look correct before making the purchase decision. This is where AR and VR helps in providing the same. Let’s explore further and understand how we could bring these experiences together.

For example, at present if someone has to buy a pair of eyewear online, e-commerce sites like lenskart provide a 3D try on feature to upload his/her picture to showcase how he/she look in it. This in most cases doesn’t show an appropriate result.

By using AR and VR technology, e-commerce stores can automatically position the glasses on his/her face to give a better idea of how it will look in real life from different angles by accessing the front camera of the user’s phone, thus enhancing the buying experience of the user. In this method of exploration user exactly gets what he sees.

VR and AR techniques give users the opportunity to view products from all angles, enhancing the presentation and bringing real-life experiences to E-commerce. Online stores can create photorealistic 3D scenes by using computer networking, display, interaction and graphic technologies.

The quick experience provided by AR and VR techniques makes it really easy to make purchases and users can buy their favorite items at their fingertips.

How can AR and VR enhance your shopping experience?

01. Opportunity to see and feel the product

Imagine being able to pick up and see the products in their actual size. E-commerce stores with VR technology give customers the ability to see and feel the actual product and check for the sizes. Considering the fact that wrong size is the most common reason for product returns, such ability will become extremely beneficial for both users and retailers.

02. Try specific products

New VR and AR based apps allows users to try specific products. For example Lakme app accesses user’s front camera and lets users try on different shades of lip colors and make up shades.

03. Access more Product Information

For example, if a user wants to buy a LED TV online but want to know more about the product features, then he can walk into a store and with the help of AR apps this information could be disseminated in a digestible yet fun way. Imagine, pointing your camera to the product of your choice and pop comes five things you should understand before buying the product. Better still the apps could easily give you answers to the your queries while all the while you inquire like you do with the Sales Person.

04. Virtual Reality brings real experiences

Virtual fitting rooms with AR technology lets visitors try on items without actually wearing them. It also improves conversion rates and reduces returns of cosmetics, clothes, jewelry and other items that may be tried on.

05. Shopping on the go

With AR devices, users get an opportunity to shop on the go. No need to visit brick and mortar stores and waste your time. Using VR devices users can sit on their couch and gain in-store experience and shop for products online. Users can also do in-home product testing like the way popular furniture company IKEA lets its users to do.

06. Personalised customer support

VR and AR brings customer support service to the brand new level. Along with face to face chat, customers can get more detailed information on how products should be used or help in troubleshooting on specific product issues.

The Future of E-commerce

Definitely E-commerce, Virtual Reality and Augmented Reality are here to stay and collectively are forced to change our conventional brick and mortar shopping experience.

VR and AR add crucial elements to the online buying experience, integrating both physical and emotional elements into the shopping experience. Let’s bring experiences of a fun, joyous, satisfying and personalized journey by harnessing these powers. We hope 2017 rings in with some great products around these and helps companies and users being more closer and converse more naturally.

So, what are you more excited about? Share with us your views and ideas on enhancing the shopping experience in the comments section below 🙂

 

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