Redesigned popular Kannada newspaper with a mobile first approach enabling reach to a larger demographic.
By taking Prajavani from print format to mobile screens, we fast tracked the speed at which Prajavani reported news to its readers.
Build a structure that blends with common mobile interfaces.
Simple and straightforward navigation enhancing ease of use.
Uninterrupted reading made possible by simple & unobtrusive ad placement.
Diligent use of white space creates a relaxed reading ambience.
The key to placing ads is to make them as unobtrusive as possible to the user. We analysed how a user scans a webpage and plugged in the ads accordingly.
We experimented with various grids and layouts to come up with the perfect amount of spacing to let the content breathe and enhance usability.
With simple and understandable navigation patterns, a clear information hierarchy and a clutter free visual design we wanted the new Prajavani site to be focused on one goal - bringing the news to the masses
Every design aspect was carefully selected to represent the essence of Karnataka. Right from illustrations that depict the local culture to colours that project it’s grandeur.
