We were asked to redesign the popular Kannada newspaper with a mobile first approach to increase their revenue and time spent on the site.
- Strategy
- Design
- Front-end development
Creating unity in diversity
With a 40 member project team from Prajavani, there were a lot of diverse thoughts. We iterated endlessly, getting every stakeholder on board, till we arrived at an awesome end product
Focus on the user designing for comfort
For the all new Prajavani website our focus was to create a structure that fits with the common mobile interactions and navigation. But we made sure to leave a little bit of delight in there..
Swipe it. Play it. Scroll it.
Header 52px
Sandur Kannada bold
ಸ್ವಾತಂತ್ರ್ಯ, ಸಮಾನತೆ ಹಾಗೂ ಭ್ರಾತೃತ್ವSubHeader 28px
Sandur Kannada medium
ಬೋಧಿಸುವ ಧರ್Body Copy 14px
Sandur Kannada regular
ಸ್ವಾತಂತ್ರ್ಯ, ಸಮಾನತೆ ಹಾಗೂ ಭ್ರಾತೃತ್ವ ಬೋಧಿಸುವ ಧರ್ಮವನ್ನುನಾನು ಇಷ್ಟಪಡುತ್ತೇನೆ.
ಸ್ವಾತಂತ್ರ್ಯ, ಸಮಾನತೆ ಹಾಗೂ ಭ್ರಾತೃತ್ವ ಬೋಧಿಸುವ ಧರ್ಮವನ್ನು ನಾನು ಇಷ್ಟಪಡುತ್ತೇನೆ.
Driving up revenue
The key to placing ads is to make them as unobtrusive as possible to the user. We analysed how a user scans a webpage and plugged in the ads accordingly.
The heat maps highlight the most common reading patterns on the web.
Importance of #ffffff space
We experimented with various grids and layouts to come up with the perfect amount of spacing to let th content breathe and enhance usability.
easy readability
creative grid-layout
varied layouts
The Showcase
