BHIM is India’s official UPI-based payment app enabling instant, secure bank-to-bank transfers across the country.
The redesign aimed to evolve BHIM from a basic utility into an engaging, user-friendly platform to boost adoption and transaction engagement.
Our mission was to transform BHIM from a basic transactional utility app into a seamless, engaging, inclusive digital payment companion that drives habitual use, accessibility, and trust.
where users grew by 30% into early 2026, exceeding 128 million. Total downloads crossed 310 million.
processed in December 2025 reached ₹20,854 crore, marking a 120% year-on-year growth.
on monthly transactions, jump from 38.97 million in January 2025 to 165.1 million (323%) by December 2025.
enabled through an atomic design system that can seamlessly adapt to both dark & light mode.
Key sections and critical data were placed above the fold for maximum accessibility and control.
Semantic colours and illustrations established outcomes and nudged users to explore products and offers.
Custom visuals simplified fintech concepts, enhanced trust, and supported inclusive user experiences.
Dense information was structured compactly to ensure scannability and efficient readability.
100% status transparency for transactions empowered users with accurate data for troubleshooting.
Key sections and critical data were placed above the fold for maximum accessibility and control.
Key sections and critical data were placed above the fold for maximum accessibility and control.
Semantic colours and illustrations established outcomes and nudged users to explore products and offers.
Semantic colours and illustrations established outcomes and nudged users to explore products and offers.
Custom visuals simplified fintech concepts, enhanced trust, and supported inclusive user experiences.
Custom visuals simplified fintech concepts, enhanced trust, and supported inclusive user experiences.
Dense information was structured compactly to ensure scannability and efficient readability.
Dense information was structured compactly to ensure scannability and efficient readability.
100% status transparency for transactions empowered users with accurate data for troubleshooting.
100% status transparency for transactions empowered users with accurate data for troubleshooting.
The outcome was a seamless, accessible & human-centered product experience designed for inclusivity & scalability, rooted in a simplicity-first design strategy.
designs to validate acceptance
design system with dual theme support
approach to ensure consistency
End-to-end onboarding, authentication, and core payment flows (security setup, transactions, QR scan) to enable a seamless and secure UPI experience.
Exhaustive in-person user research & testing, conducted in major parts of the country across Metro, Tier 2 & Tier 3 cities, with various demographics to gain both quantitative and qualitative data to validate the design decisions.
Competitive benchmarking for key journeys across leading players in the market to derive best practices and get a deeper understanding of their first principles.
Simplicity-first strategy improved task success rates, reduced errors, and enabled intuitive, inclusive payment experiences through streamlined flows and engaging features.
Multiple iterations refined colors, typography, and imagery to create a clear, accessible, trustworthy, and modern visual experience.
Redesign improved perception, boosted engagement and retention, expanded accessibility, and tripled transactions, establishing BHIM as an inclusive, scalable fintech platform.
Designed a foundational design system (colors, typography, iconography, illustrations) to establish a consistent and accessible visual language.
Scalable component system with standardized UI patterns (forms, buttons, navigation, selectors) to ensure consistency and efficiency across the product.
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Elevating India’s leading payments platform for swift & frictionless transactions
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