Yubi offers a unified platform for corporate debt lifecycle management, including co-lending, pool financing, bonds, and loans.
The redesign focused on simplifying complex investment journeys and unifying product experiences across web and mobile.
Our mission was to simplify complex investment workflows and restructure the digital experience for clarity and speed. The priority was to streamline navigation, optimize bond discovery, and create a more intuitive investment journey.
by optimizing bond discovery and simplifying the investment journey
by improving usability and access to market-linked debentures
through a more intuitive interface increasing investor confidence
by reducing friction in account setup and initiation steps
Structured deal information with clear hierarchy, streamlining bond discovery and enabling confident, real-money investment decisions.
Custom graphs and reporting simplify complex bond data, improving efficiency and providing actionable insights for investors.
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Interactive return projections foster trust and credibility, helping users make informed decisions through clear, data-driven insights.
Continuous updates and status visibility keep investors informed, ensuring smoother interactions and efficient management of active deals.
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Structured deal information with clear hierarchy, streamlining bond discovery and enabling confident, real-money investment decisions.
Structured deal information with clear hierarchy, streamlining bond discovery and enabling confident, real-money investment decisions.
Custom graphs and reporting simplify complex bond data, improving efficiency and providing actionable insights for investors.
Custom graphs and reporting simplify complex bond data, improving efficiency and providing actionable insights for investors.
Interactive return projections foster trust and credibility, helping users make informed decisions through clear, data-driven insights.
Interactive return projections foster trust and credibility, helping users make informed decisions through clear, data-driven insights.
Continuous updates and status visibility keep investors informed, ensuring smoother interactions and efficient management of active deals.
Continuous updates and status visibility keep investors informed, ensuring smoother interactions and efficient management of active deals.
For Yubi, we transformed a complex investment platform into a unified and scalable user experience that strengthened trust, clarity, and usability across touchpoints.
structured hierarchy, simplified workflows
optimized navigation, faster actions
intuitive flows, reduced friction
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Designed scales, charts, and ratio visualizations to make complex credit risk and default probability metrics instantly understandable.
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Created a consistent, intuitive interface with clear hierarchy and touch-friendly interactions for streamlined mobile bond and investment flows.
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Organized multiple products and workflows into a logical information architecture to reduce cognitive load and improve discoverability.
Crafted dashboards consolidating key metrics, deal status, and actionable insights with visual clarity to support quick decision-making.
Developed wireframes to define core flows, hierarchy, and interactions, ensuring an efficient and logical user journey on mobile.
Applied a clean, high-contrast design system with consistent typography, icons, and color to enhance trust and usability.
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