Content Writer

1-2 years of experience preferably in marketing, advertising, design or tech industry | Bangalore

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Description

We are looking for a Content Writer to join our team. The ideal candidate will be having a strong grasp of content creation strategies, SEO best practices, and the ability to write for various audiences and formats. This role will focus on creating high-quality, targeted content for various channels, including social media, blogs, SEO, and personal branding. Key skills needed here are copywriting, SEO knowledge, & Social media algorithms. You will work closely with the marketing and design teams to produce content that aligns with our brand voice and helps achieve business goals.

Role & Responsibilities

• Write clear, engaging, and well-researched content for blog posts, articles, social media, newsletters, website copy, and more.
• Collaborate with marketing, design teams to ensure content aligns with brand guidelines and business objectives.
• Conduct keyword research and apply SEO best practices to improve organic reach and search engine rankings.
• Write and publish design-focused blogs as aligned with the marketing goals.
• Publish LinkedIn articles, newsletters.
• Create blogs & website content targeting specific geographies to enhance regional reach.
• Work on enhancing personal branding visibility & presence of leadership team
• Stay up-to-date with industry trends, competitors, and market developments to provide fresh, relevant content.
• Create and streamline content for podcasts to engage and inform the target audience.
• Excel in copywriting for social media, website copy, & copywriting for other digital platforms
• Drive impact created by Marketing function on overall lead generation, branding, social media reach & more.
• Monitor content performance using analytics tools and suggest improvements for increased engagement and conversions.

Must have Skills

• Proven expertise in social media copywriting, short-form copywriting.
• Proven work experience as a Content Writer, Copywriter, or similar role.
• Well versed in content management on WordPress.
• Strong understanding of SEO, social media marketing, and digital advertising.
• Excellent copywriting, editing, and communication skills.
• Ability to manage multiple projects and meet tight deadlines.
• Experience with content management systems (CMS) and analytics tools.
• Creative thinker with a passion for storytelling and innovation.