"Translating insights into great user experiences without compromising on the business."


Design Strategy is tangible and not a buzz word.

Helping startups, products, fortune 500 companies disrupt the businesses they operate in using design thinking.

We identify unmet user needs, create new opportunities, help grow exponentially and enter new markets.

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  • Personas & ethnography
  • Stakeholder workshops
  • User journeys
  • Competitive landscape
  • Heuristic evaluation
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  • Competitive analysis
  • SWOT analysis
  • Insights
  • User behaviour
  • Patterns
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  • Design vision
  • Design principles


Executing strategy is driven by Design.

The entire nine yards of UX are rendered here across platforms, resolutions, experiences & devices based on different user needs.

Helping teams & companies unlock the true value of user experience & design.

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  • Information architecture
  • Task flow
  • Interaction design
  • Data model
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  • Paper prototype
  • Low/High fidelity
  • Interactive wireframes
  • Micro copy
  • Micro interactions
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  • User interface
  • Style guideline
  • Brand guideline
  • Asset library

real people doing real design

Champions across domains
  • Health Care
    Apollo, Homeveda
  • Finance
    Eka Commodity, Top Bank
  • Education & E-Learning
    Cisco, Jigsaw Academy, Wiziq
  • Enterprise
    Microsoft, Petrofac, Shell, Wipro
  • Consumer
    DishTv, Itihaasa, ICICI
  • Transport
  • Not for profits
    Conservation India, IndiaWaterPortal, TourOfNilgiris
  • Ecommerce
  • Real Estate
    Zenify, IndiaProperty
Numbers dont lie
  • 8+
  • 200+
  • 30+
  • 50+
  • 600+
Pixel or no pixel
  • user experience designs
  • user interface designs
  • augmented reality