Domain
Edtech & Learning
Geography
India
Platform
Responsive Web
Services
Research, Strategy, Design
Oxford University Press (OUP), a globally respected publishing house with a legacy of advancing education, has established itself as a leader in educational solutions worldwide. Among its innovative offerings is Oxford Advantage, an advanced ed-tech platform designed to empower both students and teachers with a seamless, integrated learning experience. The platform includes a diverse array of educational materials, teaching aids, and digital tools to support holistic academic growth.
Recognizing the increasing demand for digital-first education and the importance of user-centric design, OUP approached NetBramha Studios to revamp their Learning Management System (LMS) and associated landing pages. Their goal was to modernize the platform, making it more intuitive, engaging, and accessible to a diverse global audience that includes educators, students, and administrators. The project aimed to address critical challenges such as simplifying navigation, improving teaching and learning workflows, and ensuring an optimal experience across all devices, from desktops to mobile phones.
Challenges
The project faced several challenges, including limited user data and delays due to dependency on the client team for inputs and design assets. Balancing the varied expectations of teachers, students, and administrators proved difficult, while technical gaps required heavy reliance on visual designs. Key pain points included overwhelming navigation, a lack of personalization in teaching and learning flows, inconsistent visual language, and limited features to engage younger audiences effectively. These insights highlighted the need for a more intuitive, cohesive, and engaging platform that could meet the diverse needs of its users.
Solution
To tackle these challenges, we adopted a user-centric design approach, focusing on creating an engaging and accessible experience for the diverse demographic of teachers, students, and administrators using the OUP platform. We streamlined navigation by simplifying user flows, ensuring that both educators and learners could easily access and interact with the platform’s various modules, enhancing overall usability and engagement.
Recognizing the need for long-term consistency, we developed a scalable design system with a minimal yet adaptable style guide, providing a strong foundation for future updates while maintaining a cohesive, modern identity across the platform. This approach not only addressed current pain points but also positioned the platform for continued growth and improvement in the ever-evolving educational technology space.
Our
Research
Our research process involved extensive discovery and product research, beginning with in-depth stakeholder discussions to gain a clear understanding of user needs and redesign expectations. We also conducted comprehensive product walkthroughs to explore the various LMS modules, allowing us to identify key user pain points and opportunities for improvement. This thorough research laid the foundation for developing an informed and effective product strategy.
Pain Points Discovered
Overwhelming
Navigation
Users found it difficult to navigate through multiple modules.
Lack of
Personalization
Teaching and learning flows lacked tailored experiences.
Inconsistent
Visual Language
The platform needed a cohesive and modern identity.
User Engagement
Challenges
Limited features to engage younger audiences effectively.
Our
Strategy
To tackle these challenges, we adopted a user-centric design approach, focusing on creating an engaging and accessible experience for the diverse demographic of teachers, students, and administrators using the ed-tech platform. We streamlined navigation by simplifying user flows, ensuring that both educators and learners could easily access and interact with the platform’s various modules, enhancing overall usability and engagement.
User-Centric Design
Prioritizing the need of users to create an intuitive platform.
Streamlined Navigation
Simplifying user interactions and reducing cognitive load.
Enhanced Accessibility
Ensuring the platform is inclusive and accessible to users of all abilities.
Design
Execution
Recognizing the need for long-term consistency, we developed a scalable design system with a minimal yet adaptable style guide, providing a strong foundation for future updates while maintaining a cohesive, modern identity across the platform. This approach not only addressed current pain points but also positioned the platform for continued growth and improvement in the ever-evolving educational technology space.
We crafted immersive illustrations that added visual interest and engagement, especially for younger audiences, while ensuring that the designs remained accessible and clear. The user interface was modernized with intuitive components and widgets, allowing for easy navigation and interaction. We also designed personalized dashboards that provided tailored learning and teaching experiences, helping users navigate their individual journeys with ease. To enhance usability further, we introduced new reporting features that offered detailed insights, enabling students and teachers to track progress and performance effectively
Visual design
The visual design for the Oxford Advantage platform focused on creating a modern and cohesive aesthetic that aligns with the brand’s identity while enhancing usability. We introduced clean, minimalistic layouts with engaging illustrations to make the platform visually appealing and accessible, especially for younger audiences. Consistent color schemes, typography, and iconography were applied throughout the platform to ensure a unified design language, providing a smooth and intuitive navigation experience. The design also prioritized clarity and simplicity, allowing users to focus on content without unnecessary distractions, thus making the learning and teaching experience both functional and delightful.
The outcomes
The redesign of the Oxford Advantage platform led to significant outcomes and impact across multiple areas. The enhanced user experience improved learning and teaching flows for over 20 crore students and teachers in India, making the platform more intuitive and engaging. By implementing a well-structured content strategy, we achieved operational efficiency, reducing the reliance on customer support. The platform’s visual identity was strengthened, creating a cohesive design that set a new benchmark for ed-tech solutions. These improvements collectively gave Oxford University Press a competitive advantage, positioning Oxford Advantage as a leading ed-tech platform in India.
