Geography
India
Domain
Retail
Platform
Mobile App & Website
Services
Design
Reimagining the app and website experience for SPAR, creating a unified design language that seamlessly extends across all devices. SPAR, with its expansive network of 12,500+ stores in 44 countries, presents a unique opportunity to elevate the customer journey. In India, where SPAR is expanding its presence to 24 stores across 9 cities, a thoughtfully redesigned digital platform is crucial to engage and attract new customers while providing existing ones with an enhanced shopping experience.
SPAR approached NetBramha to prioritize a clear and intuitive information hierarchy, making it effortless for customers to navigate SPAR’s vast product offerings and find the information they need. The visual design language should be both visually appealing and consistent across all platforms, reflecting SPAR’s brand identity and values, thus delivering a superior digital experience that drives customer loyalty and satisfaction.
Challenge
Redefining SPAR’s digital presence in a competitive retail landscape. To achieve this, the brand must differentiate itself by crafting a unique brand identity, create a seamless user experience across all devices, develop a visually appealing design language, organize product information effectively, and offer innovative features that provide a competitive advantage and drive customer loyalty.
Solution
An app & website built with cross-platform consistency for users to experience a consistent and seamless interface, providing flexibility in their shopping preferences. A user-friendly platform making it easier for customers to browse and locate products effortlessly. The solution also focused on reducing clutter & inconsistencies in the user journey by enhancing readability, discoverability & delightful interactions for a smooth checkout.
Key
services
Design
execution
We enhanced the overall user experience; the redesign incorporates delightful micro-interactions and a complete visual overhaul. Multiple moodboards were created to explore innovative and fresh design concepts, ensuring that the new look aligns with SPAR’s brand identity and appeals to a wider audience. We created a robust Design System that improves efficiency, collaboration and overall user experience in the design and development process. The design consisted of clear categories – with clear typography, high contrast, & accurate visual hierarchy to enhance readability & discoverability. We crafted a checkout & confirmation page with delightful micro interactions along with providing important transaction information, at one glance. Better information hierarchy, navigation, & visual design, all of which created a more user-friendly interface.
Visual design
Redesign the entirety journey of the retail app & website by improving the visual design & digital customer experience by reimagining navigation & product discovery. We revamped the entire visual design language of SPAR to craft a more appealing and modern look, reducing clutter & inconsistencies.
The
outcomes
The revamped platform offered a seamless cross-platform experience, ensuring that users enjoy a consistent and intuitive interface whether they’re shopping on a mobile app or the web. This flexibility empowers customers to choose their preferred shopping method while maintaining a smooth and effortless journey. The platform’s user-friendly design simplifies browsing and product discovery, culminating in a seamless checkout process that enhances overall customer satisfaction.
