TransUnion CIBIL plays a central role in India’s credit ecosystem, enabling consumers and institutions to access credit information.
The redesign aimed to streamline credit report understanding and dispute journeys, creating a clearer, more cohesive digital experience.
Our mission was to simplify credit discovery and management through a unified app and web redesign that improves clarity, usability, and adoption.
by successfully launching the mobile app and expanding service access to over 50 million users.
was achieved by 70% improvement in mobile responsiveness and platform performance post-launch.
by effectively lowering user abandonment during key conversion stages for a more efficient funnel.
by expanding the customer base and increasing engagement through successful marketing campaigns.
Usability audits, behavioural insights and stakeholder inputs revealed pain points in discoverability, comprehension and trust, shaping a simplicity-focused strategy.
Custom illustration library designed to enhance engagement, communication, and visual storytelling across the platform.
Personal and business information structured to improve clarity, comprehension, and user decision-making across flows.
CIBIL score and related information presented through structured cards with custom icons for clarity.
Usability audits, behavioural insights and stakeholder inputs revealed pain points in discoverability, comprehension and trust, shaping a simplicity-focused strategy.
Usability audits, behavioural insights and stakeholder inputs revealed pain points in discoverability, comprehension and trust, shaping a simplicity-focused strategy.
Custom illustration library designed to enhance engagement, communication, and visual storytelling across the platform.
Custom illustration library designed to enhance engagement, communication, and visual storytelling across the platform.
Personal and business information structured to improve clarity, comprehension, and user decision-making across flows.
Personal and business information structured to improve clarity, comprehension, and user decision-making across flows.
CIBIL score and related information presented through structured cards with custom icons for clarity.
CIBIL score and related information presented through structured cards with custom icons for clarity.
We redesigned TransUnion CIBIL’s digital experience to simplify credit management, reduce cognitive load, and create a scalable foundation for future growth - impacting over 50 million users across India.
complex, text-heavy flows into intuitive mobile journeys.
brand experience with a cohesive mobile component library.
users using research-led wireframes and clear instructions.
Core mobile app experiences (onboarding, credit score, login, and dashboard) to simplify how users access and understand their CIBIL data.
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Created information architecture and wireframes for key journeys (report, offers, repayment, simulator) to streamline complex financial workflows.
Crafted engaging credit education and insights experiences (score breakdown, history, learning modules) to improve financial literacy and user understanding.
Redesigned end-to-end dispute management flows (status tracking, forms, resolution journey) to make the process intuitive and reduce user friction.
Developed web dashboard experiences for account management and dispute resolution to enhance usability across platforms.
Built a scalable design system (color styles, typography, spacing, components) to ensure consistency across mobile and web products.
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