NetBramha Studios named a Leading Indian UI/UX Design Company by “The Hindu”

NetBramha Studios is a 14+ year old award-winning user experience design studio crafting digital products & experiences for customers like Google, EMAAR, UiPath, RazorPay, etc. Recently, NetBramha Studios was named as one of the Top Indian UI/UX Design Companies, by The Hindu. Humbled by this recognition, we would like to give you all a glimpse into everything that helped us get there.

Work that got us there

Though every design project that we have worked on since our inception in 2008, here are some of the key major projects that gave us a chance to solve fundamental  large-scale problems across diverse industries, impacting millions of lives positively, both locally and globally.

Emaar – Real Estate Mobile App Design Managing Properties worth $1 Billion

Best Known for building the world’s tallest building Burj Khalifa, Emaar is one of the leading real estate developers in the world. This real estate behemoth approached NetBramha Studios for designing Emaar One, a single app that unifies 5 disparate offline processes. With seamless payment processes, built for transparency & convenience, Emaar One also featured a robust application of VUI (Voice User Interface) where Emaar’s customers could raise service requests with voice commands.

Our service redesign included transforming time-taking & cumbersome offline processes into a 100% digital & holistic ecosystem, with a highly scalable & modular design language. Customized illustrations, vibrant colors, & elegant typefaces gave Emaar One the smart, savvy, & premium look while successfully managing properties worth $ 1 Billion, not to mention setting new heights for user delight.

Find detailed case study here.

Cloudnine – India’s 1st Ever Omnichannel Maternity Healthcare Experience Design

Cloudnine’s It’s Our Baby App is a first-of-its-kind omnichannel maternity & neonatal care design that provides end-to-end mother & baby healthcare & support through an accurate, accessible,& digital-first platform. It aims to handhold the expecting parents throughout the pregnancy journey, with a plethora of doctor-recommended healthcare tips, emergency support, holistic physical & emotional well-being modules, and more, under a single roof.

With full spectrum virtual doctor consultations, dedicated care teams, science-backed health hacks, accurate symptoms tracker, health log, & many more rich features – It’s Our Baby App is designed to be THE only app that every mom & dad-to-be will ever need.Highly personalized features such as visually engaging & extremely accurate tracking of the fetus’s growth week-by-week, daily emotions log, sleep & weight tracker, kick counter, contraction timer, pill reminders & many more made It’s Our Baby app an effective platform for every mom-to-be.  The result? A marked 30-40% drop in stress & anxiety-levels for moms-to-be, 400% increase in app downloads, stellar service redesign unlocking massive revenue for the client, & our very first Red Dot Award!

‍Google- Enabling cricketing skills virtually through AI that debuted during the IPL

For tech giant Google, NetBramha designed, coded, & built a unique interface that allows users to gauge their cricketing skills, as compared to their favorite players. This was done through an AI & gamification-based platform, debuting at the upcoming IPL Tournament, that provided an immersive, stadium-like experience to the users. To build this unique interface, our team had to learn Posenet Framework & technology,  and align it with the VR design components in real time, and make it customized as per different cricket players, everything under 14 days!

Expecting huge queues of people to try the novel AI Trainer, we drastically reduced the learning curve by allowing each user 2 practice shots before the ultimate test. Exciting motion & sound design, along with bright colors & a neon tube typeface, we unleashed the thrill & excitement of an actual stadium experience across a digital interface where crowds thronged to try their luck at mimicking their favorite cricketers.

Find detailed case study here.

Cleartax- Simplifying cumbersome income tax filing process for 2.5 million+ Indians

Cleartax is India’s leading SaaS platform, having impacted 10% of all Indian MSMEs, 2nd only to the Government of India. Every year, close to $ 300 billion worth of B2B invoices are managed by Cleartax, with a staggering  INR 1000 Cr+ saved in taxes. For Cleartax, NetBramha Studios redesigned the existing ITR with the journey optimized for non-salaried professionals (those without a Form 16) such as freelancers & business owners, making tax-saving tools easily discoverable by all users. Our design  simplified the entire tax filing journey across the complete spectrum of users – salaried individuals to organizations, and making the entire process faster with automations across the platform.

With Cleartax’s seamless ITR, we were able streamline one of the most complex tax filing systems (2nd most complex in Asia) and  made tax filing fun & engaging, as opposed to confusing & cumbersome. Not only this, the platform is designed to unlock higher tax savings for its complete gamut of users. And made ITR filing lightning fast with smart automations & clear guidelines throughout the user journey.  This streamlined ITR flow brought down the entire tax filing process time from days to under 7 minutes, saving 2 million+ man hours in personnel.

SeedWorks – Single Point Customized Agritech App created for 200 million+ farmers of India

Winner of two Kyoorius Awards, the SeedWorks app is a first-of-its-kind, end to-end farmer support platform with highly  personalized farming solutions making tech more easily accessible to farmers.

The research phase of this project was quite extensive and immersive where our team of  designers spent 18 days visiting 50 villages spread  across 9 Indian states, talking to over 700 farmers. This direct, face-to-face interaction with hundreds of  Indian farmers unearthed a deluge of rich insights,  broke several preconceived notions we had, & opened us up to the real, unfiltered stories of Indian  farmers, their problems & their needs.

Powered by the insights derived from our research phase, we reimagined the entire crop lifecycle in a more organized, scientific, & planned ecosystem. The SeedWorks app mitigates risks by furnishing accurate information to farmers, in their vernacular language. . This app renders step-by-step, personalized agriculture solutions – moving away from “one-size-fits-all” approach to farming.

‍TVS – Zero distractions biking navigation cluster app with focus on carbon footprint reduction

A biker-friendly interface that simplifies navigating through complex maps, TVS Cluster has redefined the complete biking experience, making biking thrilling yet safe. This zero distractions cluster app for TVS Creon Bike facilitates an uninterrupted smartphone connect that shows no calls, no notifications when the bike is on the move. This novel cluster app also talks to the nearby traffic lights and gets you a snapshot of the traffic conditions. Riders can also review their riding stats through the app anytime, anywhere.‍

Another nifty feature of this cluster app is showing riders how much carbon footprint they reduced by choosing to ride an electric bike, TVS Creon, instead of a traditional one. Contextual & useful visual design language that brings a smile, without distracting the rider, the TVS Creon Cluster App is a highly futuristic design that marries safety & an eco-conscious mindset to the fun & thrill of biking.

Find detailed case study here.

‍Recognitions that got us there

Red dot – One of world’s most coveted design awards, The Red Dot was finally bagged by Team NetBramha in 2021 for It’s Our Baby App (Cloudnine Hospitals). With NetBramha Co-founder & COO, Dimple Jain, heading the research & strategy for this comprehensive support app for expectant mothers, the project was brought into successful completion by the joint efforts of a strong team of UX & UI designers, collaborating for the very 1st time in a 100% remote setup. As the covid onslaught struck right in the middle of the research & strategy phase, the team had to take a complete U-turn in redefining user flows & journeys in a world where every doctor visit became rife with risks. The team worked on complete service redesign, with a bottom up approach, integrating technology & business goals with real time data flow across workflows of the entire doctor & pregnancy experts team of Cloudnine, bringing together the holy trinity of maternal health – care, support, & information, under one fully digital roof.

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Kyoorius awards – Winning 3 Kyoorius awards (KCA & KDA – Kyoorius Creative Awards & Kyoorius Design Awards) for our innovative agritech app, SeedWorks, was a memorable moment for the team. Having invested in extensive user research where the team traveled across 9 Indian states (50 villages), talking to ~700 farmers, in 18 days, this was probably one of our largest on-ground face-to-face user research stints. Connecting with such a wide diaspora of farmers opened our eyes to a plethora of facts such as an average Indian farmer’s tech savviness, openness to new technologies, need for a highly customized agriculture support system, & readiness to adopt scientifically-backed farming practices for a higher crop yield.

Clutch Rankings – Clutch, THE go-to B2B service provider listing for leading tech companies across the world, named NetBramha Studios as one of the top Global UI/UX design agencies (global ranking #5). The Clutch provides an extensive platform for B2B service providers to showcase their work, portfolios, services offered, client & industry focus along with many other important factors which enable clients to make an informed decision. Our consistent performance as a leading design agency with stellar ratings & reviews submitted by our highly satisfied clients enabled us to be ranked as one of the top UI/UX design agencies in the world.

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GoodFirms rankings – GoodFirms is a research-based firm that helps millions of B2B tech companies explore & promote their services. Though its niche is mainly software development firms, GoodFirms also lists leading design agencies & companies. This year, NetBramha was ranked #8 in the Top Global User Experience Agencies by GoodFirms. The design companies are categorized into 4 types  – Industry Leaders (ranks 1-5), Industry Contenders (ranks 6-10), Market Influencers (ranks 11-15), & Upcoming Achievers (ranks 16-20). The ranking is based on a cumulative set of factors including client reviews, market presence, portfolio, & GoodFirms score.

Process that got us there

Research

Not plain old market research, but extensive on-ground, face-to-face (and virtual) user research methodologies that enable us to extract an accurate set of data points & insight revealing real-life users’ stories. Our primary goals at this stage are to evaluate hypothesis across user personas, identify market opportunities, & refine product ideas through-

• Qualitative User Research
• Quantitative User Studies
• Heuristics Evaluation
• Competitor Benchmarking
• Usability Testing
• Ethnographic Research
• A/B Testing

Strategy

Research insights pave the way for building a robust product strategy where we create an entire product roadmap, unlocking growth opportunities for our customers. Before diving into the design process, we ensure we have a foolproof strategy with clearly defined design principles, user journeys, & what features should be prioritized for the product. Not to mention, our strategic phase also involves leadership alignment & stakeholder management ensuring all the moving parts work in cohesion. This is done by –

• Design Thinking
• Product Strategy & Roadmap
• Service Design
• Design Principles
• Data Visualization
• User Engagement
• Gamification
• Design Sprints

‍Design

Only when we are backed by enough research insights & a well-defined product strategy in hand, we proceed to translating these inputs into scalable design systems, responsive design language, & an effective product design. Aka, breathing life into your ideas & giving them a tangible form. Giving equal importance to functionalities & aesthetics, our design process methodologies include –

• Information Architecture
• Interaction & Interface design
• Prototyping & Usability Testing
• Branding & Identity
• Illustration & Iconography
• Front End Development
• Motion & Microinteractions

People that got us here

NetBramha Founding Members

Aashish Solanki (Founder & CEO)

With more than 15+ years of experience in design leadership & 24+ years within the design ecosystem, Aashish Solanki has reshaped Fortune 500s, high-growth startups, & enterprises across the globe. Under his leadership, NetBramha Studios has impacted more than 250+ clients across 20+ countries and more than a billion users. He is also the founder of DesignDay (community for designers) & a passionate speaker(spoken across 200+ design events & conferences).

Dimple Jain (Co Founder & COO)

Dimple comes with more than 14 years of experience as a strong research & process expert. With 7+ years experience at Thomson Reuters as a

Six Sigma Black Belt process champion working across global teams, Dimple drives operational excellence using data, empathy & process rigour. She has been instrumental in scaling NetBramha Studios over the years through strong people management & interpersonal skills.

NetBramha Senior Leadership

Rajneesh Kashyap – Delivery Manager – 15+ years of experience in quality, project, & people management in SDLC quality dept, with SCRUM Master Certification

Nageshwari N. – People Manager – 13+ years of progressive experience leading effective Human Resources in Animation, IT & Market Research Industries

Keerthish N.G. -Sr Business Strategist – 8+ years of proven experience as a Customer Success Specialist; skilled in Business process, data analytics & user experience.

Jeevitha C – Finance Manager – 12+ years of accounting, statutory compliance & audit experience driving key finance processes, MIS, taxation and planning.

NetBramha Advisory board

Shyamal Mehta (Co-founder Techjini)

With 20+ years of experience in tech & product development, Shyamal is a serial entrepreneur & investor. He renders his expert guidance for NetBramha Studios on growth, customer success & people management.

Amit Rana (Co Founder Techjini)

A tech entrepreneur &  Fintech expert with 20+ years experience, Amit Rana is a specialist in change management and has helped NetBramha Studios achieve sustainable growth in a 100% remote setup & collaboration.

NetBramha Team

A spirited team of more than 70 design specialists, Team NetBramha is a unique amalgamation of passionate designers, each with a strong background & rich experience in the design field, joining us from different corners of the country in a 100% remote setup.

The team forever remains driven by the love for design, respect for the craft, purpose of bringing meaningful changes, & the perseverance to see it through. With their own set of unique talents, quirks, & sense of humor, the Team NetBramha (or NB-ians, something we call ourselves)loves pushing their boundaries & consistently improving themselves through non-stop learning. Despite a permanently remote setup, the team of design superheroes has set benchmarks when it comes to remote collaboration, communication, design leadership, & wowing their clients with their work. Much akin to our ethos of “Be Stupid. Be Weird. Be Boring. Be Mad. Be You”, we have embraced our unique strengths & quirks, and will never stop being passionate about design.

Culture that got us here

Though it’s impossible to capture the essence of NetBramha culture in a few words, here are a few essential things that make us stand out from the crowd –

100% remote, 200% collaboration – Despite most of us working from different cities across the country (& even outside India), we have successfully managed to deliver more than what is asked of us, be it client work or having virtual fun. Ours is a 100% remote setup with more than 75 enthusiastic NB-ians collaborating, day-in & day-out through virtual channels & producing knockout work.

Not just design, but design leadership – With a one-of-its-kind Design Leadership Program(DLP)developed by the Studio to hone present-day designers into future design leaders, NetBramha Studios strongly believes in inculcating leadership skills throughout the entirety of the team. DLP focuses on holistic development of designers by exposing them to a plethora of challenges & areas of growth – including but not limited to both core design expertise & strong people management skills.

Unlearn to learn – We believe that humility is the greatest quality an individual  should have. At NetBramha we foster a culture of unlearning our assumptions & prejudices, irrespective of hierarchy, to transform into a constant eternal learner – a practice that is not limited just for designers but extends to all the wings of the studio including delivery, management, operations, sales, & more.

Mentorship – We have dedicated mentor-mentee relationships within the organization enabling senior designers to pass on their learnings, insights, & rich experience to the incoming, fresh joinees. This means, designers not only get to learn from their own work & experiences, but are guided through the ups & downs of a creative & challenging professional life, thanks to our awesome mentors.

We hate comfort – ‘A comfort zone is a beautiful place, but nothing ever grows there.’ Our exciting & challenging design projects, serving a global clientele (Fortune 500s, high growth startups, entreprises), in combination with a robust, time-tested design process ensures that each & every member of our team is encouraged to go beyond their comfort zone & surprise themselves with their own grit, tenacity, & capacity to produce great work time & again.

Fun & transparent – We have always been super fortunate to have a team that truly knows how to have fun. A common theme that runs through the entire team (in addition to passion for design & proclivity to everything creative) is a strong sense of humor, something that helped us brave the challenges of a pandemic-ridden life, and continues to pave the way for a fun, transparent, stress-free, & collaborative ecosystem.

Here’s a small peek into the team & what they think about NetBramha Studios, in their very own words.