Geography
India
Domain
Mental Wellness
Platform
Mobile & Website
Services
Research, Strategy, Design
Reimagining how people seek & sustain emotional well-being.
1to1help partnered with NetBramha Studios to reimagine its digital ecosystem for mental wellness, covering a mobile app & website that serve over 10 million users & 1,000+ organizations. The goal was to make emotional well-being accessible, confidential & engaging through a seamless digital experience. The redesign aimed to create a safe, empathetic space where users could explore, understand & act on their mental health needs. It also positioned the platform as a trusted partner for organizations investing in employee well-being at scale.
Challenge
Previously, the platform felt overwhelming & fragmented, which discouraged users from engaging consistently. Complex workflows made it difficult to book therapy sessions or access self-help tools, while low attention spans & emotional fatigue among users demanded a design that was quick, resonant & easy to navigate. Fear of judgment & confidentiality concerns further reduced the openness to seek help & limited personalization led to an impersonal experience that failed to build trust.
Solution
NetBramha Studios collaborated with 1to1help to simplify, humanize & personalize the experience. The redesign centered on empathy, emotional resonance & guided engagement – making it easier for users to connect with help when they needed it most. The team introduced AI-assisted wellness journeys, streamlined booking flows & engaging micro-interactions that made seeking support feel natural & stigma-free. By blending technology with compassion, the new platform redefined how digital products can drive emotional connection.
Research
Through user interviews & behavioral mapping, two distinct personas emerged: high-risk users seeking immediate relief from stress, anxiety, or burnout & proactive users focused on maintaining long-term emotional balance. Insights revealed a strong need for quick tools, confidentiality assurance & relatable emotional communication. As a result, the design emphasized simplicity, personalization & a non-judgmental tone that encouraged users to open up.
Pain points discovered
Cognitive
Overload
The app felt mentally taxing, with users lacking the time & focus to process long or complex flows
Low Task
Completion
Lengthy exercises & unclear progress feedback led to frequent drop-offs mid-way through sessions
Perceived
Judgment
Fear of being judged discouraged users from openly engaging with self-help tools or booking therapy sessions
Unclear
Value Perception
Users were unsure about the outcomes or benefits of using the app, reducing motivation to continue
Low
Incentives
Lack of gamified incentives or contextual nudges made it hard to sustain long-term engagement
Strategy
The design strategy revolved around a simple but powerful idea: eliminating complexity & enhancing empathy. The team developed a cohesive design system that resolved keeping consistency across mobile & web, infused the UI with a warm, conversational tone & leveraged data-driven personalization to surface relevant tools, quotes & activities. Gamified progress tracking featuring streaks, achievements & wellness scores kept users motivated, while automated counselor matching made therapy access quick & effortless.
Humanized Flows
Sessions & self-help flows redesigned to feel comforting & easy
Simplified Navigation
IA that help users find support, programs & tools effortlessly across devices
User Personas
Redesigned for distinct user needs, from high-risk individuals to proactive wellness seekers
Design
Execution
The design execution focused on creating a calm, intuitive & emotionally reassuring experience that mirrored the sensitivity of the subject matter. Every interaction was crafted to feel light, human & purposeful – reducing friction & cognitive load for users who might already feel emotionally drained. Visual design, motion & tone worked together to create a sense of calm continuity, ensuring users felt safe, supported & in control at every step.
Information architecture
We built a comprehensive design system that became the foundation of 1to1help’s redesigned ecosystem, ensuring visual harmony & consistency across every touchpoint. With a unified design language & reusable component library, the platform now delivers an intuitive & efficient experience for users seeking mental health support. This system not only streamlined feature integration but also helped destigmatize mental health within large organizations through empathetic, human-centered illustrations that foster trust & openness.
Visual design
The Visual Design leaned into calming tones, white space & soft illustrations symbolizing empathy & hope. Every interaction – from breathing exercises to booking flows – was crafted to feel emotionally safe & intuitive.
Design system
We built a comprehensive design system that became the foundation of 1to1help’s redesigned ecosystem, ensuring visual harmony & consistency across every touchpoint. With a unified design language & reusable component library, the platform now delivers an intuitive & efficient experience for users seeking mental health support. This system not only streamlined feature integration but also helped destigmatize mental health within large organizations through empathetic, human-centered illustrations that foster trust & openness.
Outcome
The new experience led to a measurable rise in engagement by simplifying user journeys & promoting proactive self-care. Dependency on helplines dropped as employees began leveraging self-help features more effectively. The redesigned ecosystem expanded 1to1help’s reach to over 10 million individuals & 1,000+ corporate partners, while strengthening brand trust through empathetic, secure & deeply human-centered design.
