Quantitative
research

What is
Quantitative research?

Quantitative research is a systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical, or computational techniques. Quantitative research collects information from existing and potential customers using sampling methods and sending out online surveys, online polls, and questionnaires, for example.

The results of which can be depicted in the form of numerical. After careful understanding of these numbers to predict the future of a product or service and make changes accordingly.

Importance of Quantitative Research?

• As data is collected, analyzed, and presented in numbers, the results obtained will be extremely reliable. Numbers do not lie.
• A survey is applied to the respondents and the involvement of statistics, conducting, and analyzing results is straightforward and less time-consuming.
• Due to the statistics, this research method provides a wide scope of data collection.
• This research method offers no scope for personal comments or biasing of results. The results achieved are numerical and are thus, fair in most cases

When is quantitative research
done?

Quantitative outcome research is mostly conducted in the social sciences using the statistical methods used above to collect quantitative data from the research study. In this research method, researchers and statisticians deploy mathematical frameworks and theories that pertain to the quantity under question.

An example of quantitative research is the survey conducted to understand the amount of time a doctor takes to tend to a patient when the patient walks into the hospital. A patient satisfaction survey template can be administered to ask questions like how much time a doctor takes to see a patient, how often a patient walks into a hospital, and other such questions.

How is quantitative research done?

• One-on-one interview
• Focus groups
• Ethnographic research
• Case study research
• Process of observation