Geography
India
Domain
Retail & Ecommerce
Platform
Mobile & Website
Services
Research, Strategy, Design
Redefining how users explore, engage & invest in real estate online.
We partnered with HOABL, a next-gen real estate platform, to reimagine their digital ecosystem & craft a high-performance website experience that converts curiosity into confidence. The goal was clear – reduce drop-offs, increase engagement & make property exploration effortless. Guided by deep UX analytics & behavior-driven insights, we transformed their Website 3.0 into a data-informed, conversion-optimized experience. Every design & interaction decision – from restructured navigation & simplified forms to attention-focused CTAs, was rooted in real user behavior. What once felt disconnected & effortful became an intuitive, insight-led journey, turning a browsing platform into a seamless discovery & conversion engine for modern real estate users.
Challenge
The earlier website struggled to hold user attention, with bounce rates peaking at 80.7% & average session durations as low as 39 seconds. Users often dropped off before exploring key project sections like Amenities & Investment Edge. The lead form, presented through an intrusive pop-up, further frustrated users – resulting in dead clicks & incomplete submissions. Adding to that, non-intuitive & non-clickable UI elements restricted discovery, making the journey feel disconnected & effortful.
Solution
We reimagined the experience from the ground up, guided by real behavior data & user-first design principles. Every touchpoint was rethought – from navigation & CTAs to interaction logic & microcopy – to create a seamless, high-performing digital experience. Heatmaps & rage-click analytics informed these design shifts: optimizing the first fold, making CTAs more visible, refining form behavior & reducing friction. The result was a system that didn’t just look better but performed measurably better.
Research
Using Microsoft Clarity, we tracked real user interactions to uncover behavioral patterns & drop-off points across the website. The data revealed that nearly 75% of users exited before reaching the amenities section on the Goa project page, while only 20% made it to the detailed project information in Vrindavan. Additionally, the enlarged “Enquire Now” CTA placed in the first fold achieved 15× higher engagement compared to the earlier sticky version. These insights became the foundation of our redesign – informing every decision from content hierarchy to interaction depth, ensuring that the new experience aligned seamlessly with how users actually explored & engaged with the platform.
Pain points discovered
Mid-Scroll
Drop-offs
Long scroll with limited engagement in the middle sections caused early exits & poor information retention.
Pop-up
Friction
Pop-ups disrupted the journey & overly strict email validation led to incomplete submissions.
Unclear
Navigation Cues
Users struggled with hidden or missing direction indicators like down-arrows & non-clickable cards.
Cognitive
Overload
Dense information blocks & inconsistent layout made browsing feel effortful instead of intuitive.
Strategy
We began by analyzing heatmaps, rage-click data & scroll depth insights to identify where users dropped off & why. These findings informed a complete revamp of the user journey – from the first fold to final conversion. The navigation was rebuilt to make discovery intuitive, while the visual hierarchy & interaction patterns were simplified to reduce cognitive load.
Lead forms were redesigned with fewer fields, smarter validation & a natural closure flow to minimize friction. We prioritized the first fold for maximum visibility, crafted mobile-first layouts for effortless exploration & aligned every visual & micro-interaction with measurable behavioral data. This data-led, user-first strategy ensured that every design element not only looked good but worked harder – making exploration fluid, engagement natural & conversions frictionless.
First Fold CTA
A prominent, contextually placed CTA drove a 15× boost in user interactions
Adaptive Form Design
Validating smarter & reduced friction improved completion rates & user satisfaction
Interactive Architecture
Segmented project information & progressive disclosure enhanced exploration & trust
Design
Execution
The redesign of HoABL’s platform was a balance between aesthetic simplicity & conversion intent. Every design element – from typography to tap zones – was crafted to serve a clear purpose: reduce cognitive load, increase engagement & build trust. The interface adopted a clean, modular grid that brought structure to complex information while maintaining visual calm. Interactive cues guided exploration naturally, while optimized CTAs & adaptive forms reduced decision friction. On mobile, the layout scaled effortlessly, ensuring continuity & usability across devices. Together, these design interventions transformed HoABL’s website into a streamlined, data-informed experience – one that feels intuitive, looks premium & performs with purpose.
Information architecture
The new information architecture was structured around three core goals: discovery, insight & conversion. Earlier, users struggled with cluttered navigation & buried content. The redesign simplified this into a clear hierarchy that aligned with user intent & business priorities. The primary navigation now includes Home, Projects, About HoABL, Why Branded Land, Contact Us & Log In/Profile, supported by dedicated pages for Life @ HoABL, Channel Partner & Client Resources. By streamlining structure & reducing scroll depth, users could now find key information faster & explore with greater confidence.
Content model
The content model connected brand storytelling with conversion. Each page was designed to serve a clear purpose, from discovery to decision-making. The homepage introduced key projects & CTAs, while the projects section offered filterable listings for ongoing, completed & upcoming developments. Supporting sections like About, Why Branded Land & Client Resources built trust & depth, while post-login dashboards simplified booking & transaction management. Built on a modular CMS logic, the model allowed effortless scalability for future content & project additions.
Visual design
The visual revamp leaned on simplicity & focus. A minimal yet dynamic layout, generous whitespace & a clear color hierarchy gave the interface calmness & purpose. Typography & spacing were carefully tuned for scannability, while high-contrast CTAs guided users toward meaningful action.
Outcome
The impact of Website 3.0 was immediately measurable. Average session duration more than doubled, rising from 39 seconds to 98 seconds.
The bounce rate dropped from 80.7% to 63.7% & engagement time per session increased from 8 seconds to 21 seconds – a 2.6x improvement.
These results reflected not just aesthetic success, but a behavioral transformation rooted in research, strategy & continuous measurement.
The HoABL Website 3.0 revamp proved that great design is not just about visual appeal – it’s about understanding human behavior & translating that understanding into meaningful digital experiences.
